Polygon Labs and Warner Music Group push music industry Web3 evolution


The blockchain ecosystem developer Polygon Labs and music industry giant Warner Music Group (WMG) announced on Jan. 25 two grant recipients for its inaugural Web3 Music Accelerator program. 

The Web3 Music Accelerator program was announced back in June 2023 as an effort to build innovation at the intersection of Web3 and music.

According to WMG, there were over 120 applications from projects working in this particular niche and the final projects were chosen based on criteria such as nurturing artist-fan communities, decentralized music production and distribution systems, ticketing solutions, collectibles and merch and integrating music with interactive technology and gaming.

Jilian Rothman, the vice president of new business and ventures at WMG, said that providing “meaningful ways for artists and fans to connect, and fans to express their fandom” are two core elements of WMG’s mission in the space.

Cointelegraph has reached out to WMG for additional comments on its vision for the future of the industry in the Web3 space.

One of the recipients is MITH, a fan engagement platform that allows artists to unlock AI-driven insights and analytics, while owning their first-party data on their audiences, which then provides “a 360° view” of each fan.

The other is the Muus Collective, which is building” fashion-centric experiences,” including mobile games, entertainment and digital collectibles.

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Brian Trunzo, head of business development for North America at Polygon Labs, said the company is “excited” to see decentralized innovation moving toward becoming “fully mainstream” through such projects.

The Web3 Music Accelerator program provides endorsements from both WMG and Polygon Labs, strategic advising, networking and connection creation, and marketing and promotion. They also receive support from blockchain infrastructure developers including CertiK, Coinflow, Tatum and more.

WMG has been active in forging new paths for the music industry using Web3 tools. In December 2022 they first partnered with Polygon and LGND to launch its Web3 music platform.

Around the same time, Polygon also partnered with financial service provider Mastercard to launch a similar Web3 accelerator program for musicians looking to enter the space.

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